Hi, I'm a UX/UI Designer in Toronto crafting meaningful and strategic design with a clear voice and vision. I specialize in human-centred design, brand identity & graphic design.

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My work is rooted in research, collaboration and feedback. I stay curious, use history as my superpower, and obsess over small details. Here's an example of my work flow:

Define the challenges —

Before starting any project I like to gain an empathetic understanding of the goals, values, and intentions for the project by working with stakeholders to understand their experiences, pains and needs.

Research & Validate —

Then, I dive deeper with quantitative and qualitative research; user interviews, surveys, industry research, and competitive analysis and use that info to build personas and journey maps.

Sketch, Vote & Storyboard —

Design/sketch multiple solutions, facilitate a critique session with stakeholders and use dot voting to select the best solution. Then, take the winning idea and turn it into a user storyboard.

Prototype & Test —

With the winning design, create an active prototype, showcase product features and animations for user testing. This allows us to observe user behaviour for better functionality and usability.

Evaluate & Iterate —

Once the test phase has been completed and insights collected, necessary iterations can be implemented (and re-tested) and the next phase of the design life cycle can begin.