Hello, I'm a Product Designer (UX/UI) in Toronto crafting meaningful and strategic design with a clear voice and vision. Specializing in human centered design, brand identity & research.

The Good Ones

— UX/UI, Branding, Research, App Design

Iva with an eye

— Branding, Graphic Design

Pace yourself yoga by Daisy

— Branding, Web Design

Livie Jewelry

— Branding, Web Design

Next Step Forward

— UX/UI, Branding, Research, Front End Build

Kindred Academy

— UX/UI, Branding, Research, Presentation

Lettering Archive

— Lettering, Instagram

Easy Rider

— UX/UI, Branding, Research, App Design

It's important to be flexible when defining process, I tackle each design challenge unique to the project needs. I use empathy, preparedness, research, collaboration, and feedback as my secret weapons.
This is how I typically approach UX design challenges:

Define the challenges —

Gain an empathetic understanding of the goals, aspirations, and intentions for the product at large by engaging with users and stakeholders to understand their experiences.

Research & Validate —

Conduct both quantitative and qualitative research with user interviews, surveys, industry research, and competitive analysis and use that information to build user personas and journeys. This way we can make informed design decisions once the sketching begins.

Sketch competing solutions —

Using all the data from earlier steps (including research, personas, sitemap, and user flows) it's time to design multiple solutions to the site architecture, content structure, user flows, and interactions.

Vote & Storyboard —

Now that we have multiple sketches to choose from we need to facilitate a structured critique with a discussion and weighted voting to select the best solutions. We then take the winning sketches and ideas and string them together into a storyboard.

Prototype & Test —

Now, we take our storyboards and create active prototypes, giving us the opportunity to showcase product features and animations for user testing. The test phase is critical to the process, as it allows us to observe user behaviour in real time, and analyse insights for better functionality and usability.

Evaluate & Iterate —

Once the test phase has been completed and insights collected, necessary iterations can be implemented (and re-tested) and the next phase of the design life cycle can begin.