Atria Coaching is committed to helping people discover their extraordinary so that they gain confidence, become clear on their goals, and empowered to pursue a life of great purpose and meaning.
Creating a brand identity for an Master Coach & NLP Practitioner
Atria Coaching helps their clients listen to their inner guidance, have better direction, act from inspiration, and make an impact.
I worked with Faith to create a unique brand identity, logo & social media layout.
Please take a look at the project below, I am driven by clean design, clear typography and smart social media layout, I am at your service for any collaboration.
Brand Identity System
Atria's brand is made up of 4 core elements.
For the primary logo we chose to go for the forever classic and clean font Orpheus Pro in the Oblique weight with custom letter spacing and a few small tweaks to the T and A, we wanted the font to feel like a breath of fresh air.
The logo is simple, bold and unique.
When exploring fonts and concepts we ran through logo options with lower case lettering, different fonts (Toledo, Graced Script, Tenez and Glacial Indifference to name a few) Once we landed on Orpheus Pro in Book Oblique no other option was even a consideration.
When defining colours it was important to the brand that colours are inclusive and empowering to the user and that they also have a polished and professional vibe to them, to stay true to brands values.
I always start by creating a mood board with stakeholders and other designers to stay true to the core values, vision and inspiration of the brand.
In the final colour palette, we defined 11 colours and shades to give the brand the flexibility it needs to grow over the next few years.
For font combinations, it was important to the brand to be classic, clean and approachable. We ran through many main fonts including Toledo, Tenez & Graced Script. So much of the inspo sent by Atria included beautiful serifs and I knew that was the direction to go in.
For this particular pairing, we almost went with Commuter Sans instead of Futura and while we all loved that pairing once we saw Futura in the combination we knew this was the font for the brand. We also defined where each font will be used around online and marketing materials.
04 Social Media
Key to the success of this project was creating marketing materials that Atria can use around social media and in print. The marketing materials had to include tiles for the logo, events, imagery, quotes and overall brand awareness.