Jo Rodrigues

Helping people and organizations shift from confusion to clarity with practical strategies with coaching, training and consulting services.


Jo coaches humanitarian aid and international development workers. She helps her clients find clarity on how to move forward in their careers – without compromising their values.


Lead designer and developer — I worked with Jo to create a visual brand and online experience on Wordpress.

The Challenge

This site required many specific customizations, custom pages, sections, blog types, custom service types. The goal was to build a site that functions smoothly and empowers the client to add and edit information independently in the future.

The Solution

Design a brand and online strategy from the ground up, capturing Jo's experience and value as a career coach.

Brand Identity System

Jo Rodrigues brand is made up of 4 core elements.

02 Colour & Typography

03 Website

04 Social Media

I acknowledge that I, live, work and play on the unceded, ancestral territories of the Haudenosaunee, Anishinabewaki, Mississaugas of the Credit First Nation, Mississauga, and the Wendake-Nionwentsïo nations.

Graphic Design and Ethical Business Strategy in Toronto.

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© 2016 – 2021 janel lucia.