Qube Properties is the leading marketing and listing services firm, offering clients a fully custom and tailored approach to the leasing and management of commercial real estate.
Creating a brand identity for a Commercial Real Estate Firm
Qube Properties goal is to build long term personal relationships with their clients that promotes trust and integrity. They use their expertise to motivate, guide, and champion their clients through real estate.
Lead designer/researcher — I worked with stakeholders to create Qube Properties style guide & brand identity.
Take an existing brand (Darwin Properties) and create a new well-defined brand strategy for a new name, look and feel for Qube Properties to grow with the brand over the next few years.
Deliver a well-strategized brand for real results. Success in this project will be measured by growth in clients and sales.
Brand Identity System
Qube Properties brand is made up of 4 core elements.
The logo is simple, bold and unique. Using the forever classic font Gotham with custom letter spacing and weights.