I help businesses design products and experiences that are beautifully simple, reassuringly smart and full of brand personality with my Lean & Collaborative Design System.
Your logo identifies your business in its simplest form using a logo mark, typographic solution, or a combination of both. That’s all there is to it. A logo is used as a signifier. It communicates something; a message, a feeling, or a story. It resonates with something in your brain and tells a story.
People recognise logos. And that’s one of the major things your logo design should do for you. Build recognition and trust. In my opinion, your logo should be five key things, it should be memorable, simple, versatile, appropriate & timeless.
Let's work together today and make your brand recognisable.
Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and establishes or reinforces the reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It's both outward- and inward-facing.
It's vital that brand identity be consistent because it's representing and reinforcing the emotions of a brand, the message portrayed by brand identity components needs to be clear, and it needs to be the same no matter where it's displayed.
Invest in a brand identity that helps you stay consistent while still having the flexibility and speed necessary to succeed in today's market.
Your site is where your audience connects to your brand — where your brand connects to their needs, and where your audience gets that feeling that they finally found the solutions they've been looking for.
Successful design not only means it looks good, it has to be functional, easy to navigate so users find what they need. Use of clear crisp images, text spacing, color scheme, typography, accessibility are all elements in satisfying site design. Success looks different for every business, and that's why it's important to make sure your message is clearly defined and coming through clear for users.
(Books & Magazines)
Editorial design is the layout and visual aesthetics of books, newspapers, magazines, reports, online publications and other media. Good design has a big impact on how written information is understood. My goal is to make publications attractive, visually interesting, and easy to read.
Good design is cohesive, clear, and draws readers in. Ultimately, good design increases your business' value, boosts sales, and puts your business in a better growth trend. Through building trust, making strong first impressions, building customer relationships, and even executing successful campaigns, good design helps make your business more profitable.
Whether you’re launching a new site, need an site/ecommerce audit to learn how you can grow your business, are looking to migrate from one platform to another, or need a bespoke site with unique functionality, I will work with you to ensure your site acheives all your business goals and meets WCAG sccessibility standards.
- Shopify — Basic theme set up or fully custom theme with sections
- Squarespace — Basic theme set up or fully custom theme
- Wordpress — Basic theme set up or fully custom theme, woocommerce setup
Working with Janel has been amazing! I can’t recommend her enough. She was able to help problem-solve and trouble-shoot a lot of issues I was facing when developing my Services page. She is such a pleasure to work with. I definitely will be working with her again!
— Tati @ MoonSign Supplies —
Our organization was looking for a designer to help us transform our website and Janel delivered an exceptional service and continues to offer assistance and advice. Janel is a fantastic graphic designer and web developer and always delivers above and beyond.
— Taylor @ GIRLS20 —
Janel's design, ideas and expertise have been instrumental in making my site accessible and user friendly! I highly recommend Janel and her services, she was a pleasure to work with and I have total confidence in her!