Beautiful & Intelligent Design
for the modern business

Brand Identity

Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and establishes or reinforces the reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It's both outward- and inward-facing.

It's vital that brand identity be consistent because it's representing and reinforcing the emotions of a brand, the message portrayed by brand identity components needs to be clear, and it needs to be the same no matter where it's displayed.

Invest in a brand identity that helps you stay consistent while still having the flexibility and speed necessary to succeed in today's market.

Logo Design

Your logo identifies your business in its simplest form using a logo mark, typographic solution, or a combination of both. That’s all there is to it. A logo is used as a signifier. It communicates something; a message, a feeling, or a story. It resonates with something in your brain and tells a story.

People recognise logos. And that’s one of the major things your logo design should do for you. Build recognition and trust. In my opinion, your logo should be five key things, it should be memorable, simple, versatile, appropriate & timeless.

Let's work together today and make your brand recognisable.

Website Design

Your site is where your audience connects to your brand — where your brand connects to their needs, and where your audience gets that feeling that they finally found the solutions they've been looking for.

Successful design not only means it looks good, it has to be functional, easy to navigate so users find what they need. Use of clear crisp images, text spacing, color scheme, typography, accessibility are all elements in satisfying site design. Success looks different for every business, and that's why it's important to make sure your message is clearly defined and coming through clear for users.

For a peak at my design work, please take a look at my portfilio page

Editorial Design
(Books & Magazines)

Editorial design is the layout and visual aesthetics of books, newspapers, magazines, reports, online publications and other media. Good design has a big impact on how written information is understood. My goal is to make publications attractive, visually interesting, and easy to read.

Good design is cohesive, clear, and draws readers in. Ultimately, good design increases your business' value, boosts sales, and puts your business in a better growth trend. Through building trust, making strong first impressions, building customer relationships, and even executing successful campaigns, good design helps make your business more profitable.

Social Media Design

Your customers are meeting each other, sharing ideas, and talking about your brand online. Give them a great first impression. I will work with you to create strong social media designs, we will take the look and feel of your website/brand to every social part of the web and get you interacting online in style.

Good social media design is all about high quality content and consistent branding. Neither is possible without proper design work, simply because social media is a visual platform for your company.

Website Build

Whether you’re launching a new site, need an site/ecommerce audit to learn how you can grow your business, are looking to migrate from one platform to another, or need a bespoke site with unique functionality, I will work with you to ensure your site acheives all your business goals and meets WCAG sccessibility standards.

  • Shopify — Basic theme set up or fully custom theme with sections
  • Squarespace — Basic theme set up or fully custom theme
  • Wordpress — Basic theme set up or fully custom theme, woocommerce setup

Lets Work Together

Through my years I have been introduced to many design systems, some great and some not so great — I took what works and left the rest. I curated my own proven design system known as Concious Design System (CDS). My approach focuses on your business goals and personality while having a deep understanding of your audience, what they need and what they value — my goal is to improve the quality of the user’s interactions and perceptions of your business through beautiful and intuitive design.

In order for there to be a meaningful and valuable user experience, information must be beautiful, authentic, useful & usable. Each facet of CDS can transform how we see what we do and enabling us to explore our brand beyond conventional boundaries.

It’s a great tool for advancing the conversation around usability and helps us define priorities beyond the ideal colours and typography.

Get in Touch

What first drew me to Janel was her emphasis on human-centred design. She didn’t disappoint. Her first step was to work with me to build clarity on what I wanted. She took the time to understand the vision and mission of my business, my clients’ needs and our shared values. I trusted her completely when it came to design and branding and she surpassed my expectations!

Jo Rodrigues

I acknowledge that I, live, work and play on the unceded, ancestral territories of the Haudenosaunee, Anishinabewaki, Mississaugas of the Credit First Nation, Mississauga, and the Wendake-Nionwentsïo nations.

Graphic Design and Ethical Business Strategy in Toronto.

Get in touch

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