I design digital products and experiences that are beautifully simple, reassuringly smart and full of brand personality. Check out my services below & let’s make something together.

My Services

Brand values are the foundations that shape every aspect of your brand. They’re placed at the very core of decision making and are there to dictate your brand message, identity and personality. They inform the choices you make and the actions you take and are the main reason customers will connect with your brand.

  • User Persona(s) — Define your audience, who are you talking to?
  • Design Principles — Define a set of 5+ values that will help create a consistent brand across all platforms.
  • Positioning — Defining your brand positioning is very similar to creating a mission statement, it's where we check in to ensure authenticity.

We refer to these values throughout the design process and beyond to ensure clear and informed design and decisions. Defining your values is the core to all of my services, I believe in creating informed design with a clear message and goal.

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Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and establishes or reinforces the reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It's both outward- and inward-facing.

It's vital that brand identity be consistent because it's representing and reinforcing the emotions of a brand, the message portrayed by brand identity components needs to be clear, and it needs to be the same no matter where it's displayed.

Invest in a brand identity that helps you stay consistent while still having the flexibility and speed necessary to succeed in today's market.

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Using best practices and techniques, with a thorough understanding of all the latest technology tools, my UX strategy can create solutions that are both intuitive to use, and tailored to match specific user tasks and business goals.

I ensure that the end user is at the heart of design considerations, offering a range of design services from UX research to interaction design, as well as full usability audits.

My UX design approach is rooted in collaborative and iterative design, coupled with an open communication approach. I believe that the key to success rests upon data-driven user insights, clearly defined goals, and solid validation.

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Your site is where your audience connects to your brand — where your brand connects to their needs, and where your audience gets that feeling that they finally found the solutions they've been looking for.

Successful design not only means it looks good, it has to be functional, easy to navigate so users find what they need. Use of clear crisp images, text spacing, color scheme, typography, accessibility are all elements in satisfying site design. Success looks different for every business, and that's why it's important to make sure your message is clearly defined and coming through clear for users.

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Whether you’re launching a new site, need an site/ecommerce audit to learn how you can grow your business, are looking to migrate from one platform to another, or need a bespoke site with unique functionality, I will work with you to ensure your site acheives all your business goals and meets WCAG sccessibility standards.

  • Shopify — Basic theme set up or fully custom theme with sections
  • Squarespace — Basic theme set up or fully custom theme
  • Wordpress — Basic theme set up or fully custom theme, woocommerce setup
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An audit is a complete and in-depth analysis of your website's conversion factors. Is your brand story clear and shining through? Do prospective customers know instantly what you can do for them? Is your necessary above-the-fold content maximizing its potential? Is your site accessible according to WCAG 2.0 standards?

I will analyze your site's first impressions on users, connect with potential customers who have never been exposed to your brand before, and get real insights — the make-or-break insights from the people that matter.

Detailed and actionable recommendations to improve your website immediately, as well as suggested long-term strategies for continued success, including content and promotional planning.

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Your customers are meeting each other, sharing ideas, and talking about your brand online. Give them a great first impression. I will work with you to create strong social media designs, we will take the look and feel of your website/brand to every social part of the web and get you interacting online in style.

Good social media marketing is all about high quality content and consistent branding. Neither is possible without proper design work, simply because social media is a visual platform for your company.

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My Values

Know the Goals

When designing at any level the work should always reflect the product goals. Design Thinking begins with ‘why’ and creates the process for innovation.

Promote Empathy

Use research to better understand the user, such as their behaviors, expectations, values, motivations, and needs. Design for friendliness, be sensitive to the context a design lives. Aim for approachable and respectful.

Keep it Simple

Design purposeful interfaces that favor usability, while also infusing delight through color, animation and language.

Reduce Risks

Do not be afraid of risks, but find a way to minimize potential failures. Identify elements in the development ecosystem, such as technology, the market, competitors, and customers.

Learn & learn again

Know the data surrounding your product well enough to discuss, describe and deeply inform your design work. Grow from each experience.

Working with Janel has been amazing! I can’t recommend her enough. She was able to help problem-solve and trouble-shoot a lot of issues I was facing when developing my Services page. She is such a pleasure to work with. I definitely will be working with her again!

Tati @ MoonSign Supplies