Beautiful & Intelligent Design
for the modern business
Brand identity establishes your brand values and includes logos, typography, colours, packaging, and messaging based on your brand's needs. It complements and establishes or reinforces the look and feel of a brand. A well-designed brand identity attracts customers while making existing customers feel at home. It's both outward- and inward-facing.
A logo identifies your brand in its simplest form using a logo mark, typographic solution, a text ring, or a combination of all of the above. That’s all there is to it. A logo is used as a signifier. It visually communicates who your brand is. Build recognition and trust with consistent branding and design.
Website Design & Build
Your site is where your audience connects to your brand — where your brand connects to their needs. The use of clear crisp images, text spacing, colour scheme, typography, and accessibility are all elements in satisfying site design.
Success looks different for every brand, and that's why it's important to make sure your message is clearly defined and coming through for your users. We can build a completely custom site from scratch or we can customize a Squarespace or Shopify site to fit your needs.
Since I’ve been illustrating my style has been pretty consistent in that I’ve always been drawing flowers. I illustrate realistically most of the time, but sometimes I create abstract floral illustrations where I overlay different flowers so they’re merging together and have quite a translucent quality.
I’m still in the early stages of establishing my style and I’m happy to see how it evolves from this point. At the moment I use procreate but when I have more space I’d like to explore other avenues of digital design.
(Books & Magazines)
They say don't judge a book by its cover but everyone does, ensure success on your next print project with a smart and satisfying layout. Good design has a big impact on how written information is understood.
My goal is to make publications attractive, visually interesting, and easy to read. Let's work together to bring your newspapers, magazines, reports, online publications to life.
Let's work together today and make your brand recognisable.
What first drew me to Janel was her emphasis on human-centred design. She didn’t disappoint. Her first step was to work with me to build clarity on what I wanted. She took the time to understand the vision and mission of my business, my clients’ needs and our shared values. I trusted her completely when it came to design and branding and she surpassed my expectations!
— Jo Rodrigues —
Working with Janel was extremely beneficial for the branding and design aspect of my new business. Her creative process provided me with clarity and direction - ultimately helping me move forward with my vision. She took the time to understand me, my goals and aspirations for the business, and who I was serving and touching base frequently to ensure our objectives aligned.
— Faith @ Atria Coaching —
Working with Janel has been amazing! I can’t recommend her enough. She was able to help problem-solve and trouble-shoot a lot of issues I was facing when developing my Services page. She is such a pleasure to work with. I definitely will be working with her again!