Spirit Luxe

A contemporary outlook on holistic wellness and self-care.

BRAND IDENTITY & WORDPRESS SITE FOR KARYN SMILEY AND SPIRIT LUXE

SpiritLuxe helps women discover and explore their highest being while standing in truth and authenticity. A Wellness, Fashion, and Spirituality coaching & lifestyle brand.

Role

I was the lead designer and developer on this project. I worked with Stakeholders to create an brand experience online and social media.

The Challenge

This site required many specific customizations, custom pages, sections, blog types, custom service types. The goal was to build a site that functions smoothly and empowers the client to add and edit information independently in the future.

The Solution

Design an brand and online strategy from the ground up, capturing the brand's excitement and value in the coaching and holistic wellness space.

Brand Identity System

Spirit Luxe brand is made up of 4 core elements.

02 Colour & Typography

03 Website

04 Social Media

I acknowledge that I, live, work and play on the unceded, ancestral territories of the Haudenosaunee, Anishinabewaki, Mississaugas of the Credit First Nation, Mississauga, and the Wendake-Nionwentsïo nations.

Graphic Design and Ethical Business Strategy in Toronto.

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