Audience Analysis

The Audience analysis strategy workbook helps you effectively define & communicate with your audience. For businesses, reaching the right people and crafting a message that resonates with them specifically is crucial for achieving any success. And beyond gaining a basic understanding of who your audience is (and who it isn’t), audience analysis helps you answer a number of strategic business questions, such as:

What platforms and channels should we invest in? If you know your audience hangs out on Tiktok more than Instagram, you can focus your efforts accordingly.

What types of topics should our content cover? Social data reveals the types of content your audience is sharing and topics they’re discussing online, which helps you create content relevant to their interests.

What kind of factors do our customers consider in choosing a brand? Are they price conscious consumers that often talk about discounts and deals, or quality seekers that talk about their favourite name brands? 

What values are most important to your audience? Potential clients increasingly factor brand values into their choices. Audience analysis offers insights into what values matter to them, so you can match your company’s actions and messaging to their priorities.

The Audience Analysis Workbook ensures you understand how your clients or customers think, what concerns they have, and what their main interests are. This can help you choose more useful topics in your content marketing, and ensure you’re investing in the channels your audience actually spends time on.