Brand Strategy & Website Planners to Help you Plan your Next Project

It’s a strategic plan for how you will articulate, execute and promote your brand. It includes target audience, how you will approach design, physical and digital brand assets, language, voice and marketing. A clearly defined brand strategy inspires and unites your team and creates loyal clients and contributes to business growth.

In short, the 3 steps to creating a brand strategy are:

1. Audience Analysis, understand who your clients are, how they think, what concerns they have, and what their main interests are so you can attract those who want/need your offer.

2. Building a Brand Story, an easy to follow framework of how to organize your brand message so the right people see your amazing offer talong with creating a tagline and gathering visual inspiration.

3. Website Copy Workbook, a guide to walk you through the entire website copy creation process, it is also heavily based on the story brand structure of storytelling

Not exactly but it does get you really close. My goal is to make creating a wonderful brand experience accessible to a wide range of people. I know what it’s like to just be getting started on you business and have bigger ideas than budget.

If you are interested in working with me on your brand strategy, check out my services page or inquire now

Yes and no, maybe you already have a crystal clear image of who your audience is and your brand story and in that case, amazing. This is mainly for the people who are looking to organize their audience / story in a compelling way so when they start communicating their offer they target the people they want to target. This will also inform you brand visual style / identity soi you can communicate your brand story in the clearest way possible.

Your brand story is the narrative you use to communicate essential moments in your business’s origin story, core beliefs and values, and the purpose of your business.

Brand stories further spark connection between your business and customer base. By sharing why you exist, what you stand for, and what inspired you to get started and keep going, you create an open environment where people can get to know your business on a deeper level.

A one-liner is another way to say “tagline“ or “slogan.” It is the verbal articulation of a brand’s purpose, value and personality using just a few words. Famously, “Just Do It” and “Think Different” are aspirational, memorable, and describe the company’s mission.